"The Boutique Hotel/Guest House

 “Is an establishment with personality, a limited number of bedrooms, unique “Conference Facilities” run & led by a collaborative group of people with complementary skills committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable to legendary guest service, satisfaction and excellence. Guests usually range from corporate & leisure Millennials who enjoy a creative, stylish & “woke” culture with rates that may differ depending on seasonal timelines”.

  The Millennium consumer will be introduced to key advantages to assist independent Boutique Hotel gain market share from Chain Branded Hotels.

• More focuses on what the guest wants, vs. focus on chain brand standards.
• More space for original design, product creativity and unique identity.
• Less bureaucracy and more attention to the original guest experience and unique initiatives.
• Less overhead cost in terms of chain revenue contributions and marketing fees.
• Freedom in commercial and distribution strategies, without chain regulations holding back the individual property over the chain strategy.
• Stronger and more unique local experience-oriented marketing efforts.
• Original concepts drive higher guest review scores, which brings more exposure.

 There is a huge gap in the market left by “Chain Branded Hotels” for the collective independent Boutique Hotels to capitalize on.

Review scores show that the playing fields have been levelled in the accommodation & conference business when it comes to distribution reach by the independent Owner/Manager vs. Chain Branded Hotel.

 Online Travel agencies and distribution platforms have experienced increased requests, information, and demand by Consumers on independent Owner/Manager conference venues. This drives additional new occupancies and revenue, with exceptionally good review scores giving Boutique Hotels & Guest Houses an immense national and global reach and exposure.

If you're the Owner/Manager and believe in the service standards listed above and can accommodate 10 or more people in  conference style type seating and can deliver the content of the listed packages you're most welcome to contact me & I will gladly assist you in generating additional new occupancies.